LIFESTYLE

Seeing the World Through New Eyes

Imagine scaling Mount Everest without the usual risk, cost, or training. Virtual reality capabilities are creating such opportunities. Discover the ripple effects.

01.29.2019

Seeing the World Through New Eyes

By Sunjay Kaushal

Climbing Mount Everest with Batman. Sound far-fetched? It’s just one of the “adventures of a lifetime” featured in last year’s science fiction movie hit, “Ready Player One,” where virtual reality (VR) capabilities let loose characters’ imaginations. In today’s world, companies are turning that kind of “science fiction into science fact.”

Combining over 300,000 high-resolution images of Mount Everest, expertise and cutting edge virtual reality technology, Iceland’s Sólfar Studios has developed a way for you to experience the climb from base camp to peak. All you have to do is wear a pair of VR goggles.1 Never mind things like your age, skill, stamina, scheduling, travel, weather, health and financing–now lifetime adventures and destinations can appear right before your eyes.

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LIFESTYLE

Seeing Around the Corner

04.25.2019 Duane W. Green, President, Chief Executive Officer

While it’s impossible to always know what’s coming next, our goal is to provide you with information that supports your foresight and foundation for decision-making.

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LIFESTYLE

Little Brands in Big Stores

01.29.2019

Move over Airbnb and WeWork, it’s retail’s turn to join the space-sharing trend. We look at new store concepts and what it means for small brands and shoppers alike.

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